April is National Distracted Driving Awareness Month
Charlotte, N.C. (April 1, 2021) – AAA Carolinas Foundation for Traffic Safety is excited to announce a new partnership with The North Carolina High School Athletic Association (NCHSAA) and The North Carolina Independent Schools Athletic Association (NCISAA). The partnership will include an integrated marketing presence throughout the spring season to promote AAA’s “Disconnect & Drive” campaign and educate students and families about the dangers associated with driving while distracted.
As part of the partnership, AAA will receive entitlement of a new “Take the Pledge” School Challenge that will run from April 1 through April 30. Students from all NCHSAA and NCISAA member schools will be encouraged to “Take the Pledge” to drive distraction-free by visiting the Disconnect & Drive website (disconnectanddrive.com) and entering their name and school affiliation. The school with the highest percentage of students that “Take the Pledge” will receive a $1,000 donation. All students that “Take the Pledge” will also have a chance to win a $500 scholarship.
“We are thrilled to join forces with NCHSAA and NCISAA as we continue the fight to end distracted driving,” said Tiffany Wright, Public Affairs Director, AAA Carolinas. “This partnership will help us educate teens, which are the most vulnerable behind the wheel, while rewarding them with scholarship money in the process.”
According to NCDOT’s most recent data, in 2019 there were 53,541 crashes involving distraction resulting in 154 fatalities. Over 10,000 of those crashes involved teens.
Throughout the remainder of the school year, safety tips and videos will also be shared with students and families through various NCHSAA communication platforms.
About AAA – The Auto Club Group
The Auto Club Group (ACG) is the second largest AAA club in North America with more than 14 million members across 14 U.S. states, the province of Quebec and two U.S. territories. ACG and its affiliates provide members with roadside assistance, insurance products, banking and financial services, travel offerings and more. ACG belongs to the national AAA federation with more than 60 million members in the United States and Canada. AAA’s mission is to protect and advance freedom of mobility and improve traffic safety. For more information, get the AAA Mobile app, visit AAA.com, and follow us on Facebook, Twitter and LinkedIn.