Harris Poll EquiTrend?study names AAA Insurance highestamong competitors in familiarity, quality and purchase consideration
CHARLOTTE, N.C. (MAY 26, 2016)AAA Insurance has earned “Brand of the Year” status for its auto insurance offerings, according to the 2016 Harris Poll EquiTrend?study. AAA also ranked second highest in Home Insurance and third in Life Insurance.
“At AAA Carolinas, we provide our members with exceptional auto insurance coverage in preparation of life’s unexpected challenges,” said Jim McCafferty, president of the Members Insurance Company, Inc., a wholly owned subsidiary of AAA Carolinas doing business in North Carolina.
“Our goal is for our insurance to always be as helpful and reliable as AAA roadside service — and we are honored that American consumers selected AAA Insurance as the highest rated property and casualty insurance brand,” McCafferty added.
Measuring brands’ health over time, the EquiTrend Brand Equity Index is comprised of three factors — Familiarity, Quality and Purchase Consideration — that result in a brand equity rating for each brand. Brands ranking highest in equity receive the Harris Poll EquiTrend?”Brand of the Year” award for their respective categories. This year, more than 97,000 U.S. consumers assessed more than 3,800 brands across nearly 500 categories.
Harris previously recognized AAA as 2014 Property & Casualty Insurance Brand of the Year and 2012 Insurance Brand of the Year, ahead of other major insurers including State Farm, Allstate, GEICO, and Progressive. In 2014, a group of AAA clubs and CSAA Insurance Group collaborated to purchase promotional rights, and materials were made available to all AAA clubs.
AAA Insurance Companies using the AAA brand have more than 46,000 property and casualty policyholders in the Carolinas and has experienced double digit growth since the company started in 2007.
To learn more about auto, home, life and other insurance available from AAA call 1-877-766-6222 or visitAAA.com/Insurance
AAA Carolinas, an affiliate of the American Automobile Association, is a not-for-profit organization that serves more than 1.9 million members and the public with travel, automobile and insurance services while being an advocate for the safety and security of all travelers.