Harris Poll EquiTrend® study names AAA Insurance the highest ranked brand
among competitors, based on 2017 Equity Score
CHARLOTTE, N.C. (MAY 15, 2017) – AAA Insurance has earned “Brand of the Year” status in the property and casualty category, according to the prestigious 2017 Harris Poll EquiTrend® study.
“This recognition further validates AAA Carolinas strategy of building broader, deeper and more enriching relationships with our members” said AAA Carolinas Senior Vice President of Insurance Services Jim McCafferty. “One of AAA Carolinas’ goals over the past few years is to create products and services that go well beyond the traditional insurance policy. This recognition proves that this is what the member wants and rewards.”
Using an academically-vetted brand equity model that examines familiarity, quality and purchase consideration, the annual Harris Poll EquiTrend® survey captures and analyzes more than 100,000 American opinions on more than 4,000 brands across nearly 450 different industry categories. Brand perceptions, such as emotional connection, functional attributes, brand awareness, influence and familiarity are measured and ranked against key competitors in each category.
AAA Auto & Home Insurance received the highest numerical Equity Score among Property & Casualty insurance brands included in the 2017 Harris Poll EquiTrend® Study, which is based on opinions of 102,617 U.S. consumers ages 15 and over surveyed online between December 30, 2016 and February 21, 2017. Individual opinions may differ. “Highest Ranked” was determined by a pure ranking of a sample of property and casualty insurance brands.
Over the last five decades, Harris Polls have become media staples. With comprehensive experience and precise technique in public opinion polling, along with a proven track record of uncovering consumers’ motivations and behaviors, The Harris Poll has gained strong brand recognition around the world. The Harris Poll offers a diverse portfolio of proprietary client solutions to transform relevant insights into actionable foresight for a wide range of industries including health care, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant, and consumer packaged goods.
AAA Carolinas, an affiliate of the American Automobile Association, is a not-for-profit organization that serves more than 2 million members and the public with travel, automobile and insurance services while being an advocate for the safety and security of all travelers.